Talk to anyone about why they like Boise and everyone has the usual answers: the outdoors, the quality of life, the community, etc.. Dig deeper and there's something else. Something that most people can't put their finger on.

I think that something is Potential. Boise has a ton of potential. It's there just waiting for people to take advantage of it. What are most people waiting for? I think it's Opportunity. Most people seem to think that the right opportunity has to present itself. I think that is the main problem in the valley.